OUR WORK
With over a decade of experience at the intersection of real estate, talent, and brand, Jadé Ajose is a strategic marketer and licensed real estate professional known for building culturally resonant campaigns and guiding high-profile clients through major life transitions. Whether securing a dream property or shaping a brand-defining moment, she brings sharp strategy and cultural fluency to every project.
Jadé has led award-winning campaigns for Fortune 500 brands including Diageo, Google Play, HBO, Facebook, Booking.com, and Verizon, and worked alongside icons like Kobe Bryant and Michael B. Jordan—helping brands tap into cultural moments and connect authentically with their audiences. Her talent work spans athletes, entertainers, and creators, always placing the right voices at the center.
Through her boutique firm, JahDay Inc., she bridges luxury real estate and brand partnerships—offering discreet relocation services for athletes and entertainers via JahDay Real Estate, while driving bold, culture-first campaigns through her marketing division.
Born in London, raised in Nigeria, and now based in Los Angeles, Jadé’s global perspective shapes her approach to every client and campaign. Named a PRWeek Outstanding Young Professional and a Cynopsis “It List” and “Rising Star” honoree, she’s known for her resourcefulness, reach, and ability to deliver—on time, on brand, and on vibe.
Kobe Bryant x Granity
We were tasked with launching Granity Studios, an award-winning multimedia company, formed by Kobe Bryant, focused on creating new ways to tell stories around sports. When Kobe Bryant retired from basketball, he didn’t want to take the typical licensing and commentator route.
Rather, he wanted a second career--and this time, as the world’s most preeminent storyteller for children, helping them use sports to navigate life. We launched a #1 children’s podcast, and released not one, but 5 New York Times Bestsellers. Even after his tragic death, we continued to build his legacy through nimble crisis response and careful strategic counsel and marketing.
Booking.com x Ludacris
We led the development and execution of Ludacris’ Celebrity Homestay Experience in partnership with Booking.com, overseeing every element from talent deal structuring to production compliance. A critical component of this project involved navigating Atlanta’s short-term rental regulations, ensuring the property met all zoning, licensing, and usage requirements for a high-profile activation.
Working closely with Booking.com’s legal and real estate teams, we evaluated property feasibility, secured necessary approvals, and ensured the home could be legally rented, staged, and filmed—turning a private residence into a luxury, brand-ready homestay experience. We also managed the property transformation, creating a turnkey setup with curated design, hospitality-forward touches, and Luda-inspired experiences—from paddle boating to private chef dinners.
This campaign not only spotlighted Booking.com’s Homes platform but served as a case study in how experiential marketing and real estate can intersect. With over 340 earned media placements, it drove consumer interest in listing personal properties, while showcasing how thoughtfully designed short-term rentals can deliver cultural impact and brand storytelling at scale.
Hartmann Product Launch
We were tasked with spearheading influencer partnerships and crafting a comprehensive program strategy to drive awareness and educate audiences about Hartmann’s Reserve Collection, a premium line under the Samsonite brand. To achieve this, we strategically engaged 5 paid and 10 earned content creators, carefully selected for their cultural relevance and audience alignment. Together, they delivered 49 high-impact social posts, including 30 contracted and 19 added-value earned posts, amplifying the campaign’s reach. These creators produced elevated in-feed and story content, designed to resonate with target audiences and generate significant buzz around the product launch.
The campaign achieved outstanding results, with 99% positive social sentiment, over 1M potential reach, and 730K+ social impressions, highlighting its success in amplifying awareness for The Reserve Collection. To maximize impact, the same paid influencers who crafted the campaign’s content were also engaged to attend the exclusive NYC launch event in September, driving heightened visibility and fostering real-time engagement through live coverage. A strategically timed second wave of influencer posts sustained momentum post-launch, further solidifying Hartmann’s brand message and elevating The Reserve Collection as the ultimate expression of modern craftsmanship and innovation, designed for the world’s most discerning travelers.
Samsonite x Kordell Beckham
We teamed up with Samsonite and Love Island USA’s Kordell Beckham to showcase the sleek and stylish Proxis suitcases, proving how they effortlessly elevate any look. Recognizing Love Island USA as the summer’s hottest topic, we tapped into this cultural moment, trendspotting to create a lively and relevant campaign that resonated with audiences.
We oversaw every aspect of the influencer partnership, from talent procurement and creative direction to content strategy and execution, delivering a campaign that seamlessly aligned with Samsonite’s vision. The campaign brought together bold, high-impact visuals and captivating storytelling, positioning the Proxis as the ultimate travel companion—a perfect fusion of fashion and function for the modern traveler.
With over 1M impressions, a 12% engagement rate, and overwhelmingly positive audience sentiment, the collaboration not only amplified visibility for the Proxis line but also reinforced Samsonite’s reputation as a leader in innovative and stylish travel solutions.
Michael B. Jordan x Campari
The 2024 Michael B. Jordan and Legacy Classic kick-off party in NYC was a vibrant celebration of HBCU life, basketball, and culture, with a portion of the event proceeds directly supporting HBCUs. For the second consecutive year, we secured the spirits sponsorship with Grand Marnier, positioning the brand at the center of this exclusive private event and perfectly complementing the evening’s energy and significance.
We specialize in forging impactful partnerships, and this collaboration between Michael B. Jordan’s Legacy Classic and Grand Marnier was a testament to our expertise. Event sponsorships require a strategic approach, from aligning on brand objectives and negotiating deal points to coordinating legal approvals and seamlessly integrating the sponsor into the event experience. Our team worked closely with Michael B. Jordan’s team and Campari to ensure Grand Marnier’s authentic presence, managing branding placement, beverage offerings, and influencer engagement to maximize visibility and reinforce alignment with the Legacy Classic’s cultural significance.
By leveraging our expertise in spirits sponsorships and our deep understanding of the event landscape, we delivered a partnership that highlighted the Legacy Classic’s mission while amplifying Grand Marnier’s position as a sophisticated and culturally relevant brand.
Ciroc x Muni Long
To announce CÎROC Summer Citrus as a permanent offering, we partnered with Muni Long to amplify the flavor for the summer and beyond with a 360 integration via PR, social content, and a product integration for the ‘Baby Boo’ music video featuring A-list rapper, Saweetie.
Muni captured vibrant and engaging content with the product highlighting how Cîroc Summer Citrus is the perfect drink for every celebration, whether at home or out. Not only did we tap into Muni’s audience but also drew in eyeballs from Saweetie’s, which helped drive strong performance for this campaign. In addition, we then tapped 2 culturally-relevant lifestyle macro talent (Jackie Aina and Kendall Kyndall) to help amplify our message further from a social + PR perspective.
Rolling Loud Music Festival
JahDay, Inc. and Dope Ent. presented the first ever Rolling Loud Music Festival, which is "one of the biggest rap-only festivals in the world" according to Complex, while Billboard called it "the be-all of hip-hop festivals."
Emerging and established hip-hop acts took the stage and performed for the crowds, including Schoolboy Q, Juicy J, Travis Scott, A$AP Ferg, Curren$y, and Action Bronson. We deployed a multi-tiered PR/Marketing program incorporating a cross-section of curated events, on-brand partnerships, celebrity/influencer programs, and creative content; all powerfully amplified through a strategic, buzz-building media campaign.
Godfather of Harlem S2
To get fans excited about the return of Epix's Godfather of Harlem S2, we tapped into Harlem super fandom with two unique activations generating over 73.89MM impressions and 231K video views.
The campaign kicked off with a bespoke partnership with The Black Box to highlight Black businesses in New York, amplified by influencers authentic to the voice and tone of the show.
With an integrated social strategy and consumer giveaway, The Black Box partnership and a strategic influencer engagement targeting cultural spheres of influence brought the premiere to life, driving to the Twitter Watch Party and TIDAL/EPIX partnership. To hype the premiere, we curated an influencer campaign comprised of micro-to-mid-tier culture creators authentic to the Harlem and New York scenes. 14 paid influencers engaged to create content leading up to and during the premiere via live-tweeting and Instagram stories. §nfluencers were sent The Black Box, which brought New York Black-owned businesses to their doorstop.
DeLeon Friendsgiving & Holiday
We strategized and executed a vibey campaign for DeLeón Tequila to celebrate the holidays by bringing people together for two stellar holiday events. To kick off the festivities and amplify DeLeon on social, we partnered with four super dope influencers across different key markets in Texas, Florida, and LA/NY who brought real life holiday cheer to consumer screens at home.
The campaign consisted of a three-part series kicking off Holiday celebrations with a Friendsgiving dinner at Tao, hosted by our PR-able lead talent, Serayah, following a star studded game night for the holidays. Together, our partners reinforced DeLeon’s role at the center of holiday festivities by helping consumers raise a glass and toast to what’s to come.
Michael B. Jordan x Don Julio
We secured the Don Julio sponsorship for Terrence J. to host a dinner for A-list actor, Michael B. Jordan, celebrating MBJ's HBCU hoops events, The Legacy Classic. The dinner was held at Mister French in February of 2023, with the goal of tapping into a highly driven PR event with 50+ attendees, including notable celebrities and influential guests.
Major press and brand partners came to mix, mingle and enjoy amazing Don Julio cocktails. To create additional buzz onsite and amplify on social, we provided a detailed shot list for content capture to use for Brand PR + social usage. The Brand was also included in the event press release + post-event media alert to gain additional exposure after the event.
BET Awards x Ciroc Passion
Ahead of the BET Awards in 2022, we partnered with Ciroc Passion to celebrate 5 rising talent to gift a one-of-a-kind bar experience, ending with an engraved plaque that highlighted them as trailblazers and celebrated their dedication and passion to their craft.
In addition, multicultural and national media received a mailer with a special note and all the ingredients to make a signature Passion cocktail.
#CincoDeLeon
To help garner awareness of #CincoDeMayo for DELEÓN Tequila owned by Diageo - we engaged a two-phased program with five partners including 1 PR-driving talent (Nazanin Mandi), and 4 mid-tier influencers across key markets: NYC, LA, MIA, Detroit, and Houston to help consumers take their margarita game to the next level during their #CincoDeLeon celebrations. Local influencers hosted celebrations at local accounts to capture content and further amplify our message with commercial support.
Our partners showcased the different ways to customize the DELEÓN LOVE Margarita through earned media, digital/social content, and commercial support prior to the celebration, thus highlighting DELEÓN as the perfect tequila to provide versatility and excitement into everyday celebrations.
Kim Kardashian x Paper Magazine
We were tasked with executing a media and influencer event during Art Basel for Kim Kardashian’s “Break The Internet” Paper magazine cover. It was an event to remember, with strong talent attendance and great media coverage to capture the celebratory night for the magazine. Guests in attendance varied across celebrities, influencers, VIP media members and industry insiders who were all in anticipation to welcome Kim Kardashian to the MIA.